PIM vs Excel: Why Excel has its limitations when it comes to product data
Many companies start out using Excel to manage their product data. For small product ranges, this can work initially.
However, as the number of products, the range of variants and the number of sales channels grow, Excel quickly reaches its limits.
Ein PIM-System (Product Information Management) bietet hier eine strukturierte und skalierbare Lösung zur zentralen Verwaltung von Produktdaten.


Manage product data using Excel
Excel is often used as the first choice for managing product data.
Spreadsheets offer a flexible way to capture and organise information.
Typical content in Excel:
- Product names
- Descriptions
- Prices
- technical specifications
- simple versions
For small amounts of data and simple structures, Excel may be sufficient.
However, as complexity increases, maintaining the data becomes increasingly time-consuming and prone to errors.
Common problems with managing product data using Excel
- No clear data structure
- Variants are difficult to represent
- Data has to be maintained several times
- High susceptibility to errors
- No central data source
- No direct integration with shops or systems
- Challenges with multilingual content
Excel is not designed for complex product data models and automated processes.


What makes a PIM system different
A PIM system has been specifically designed for managing product data.
It enables the structured storage, maintenance and distribution of product information across various channels.
Features:
- Centralised data storage
- Structured attributes and characteristics
- Variant management
- Media management
- Multilingualism
- Schnittstellen zu Shops und Systemen
Excel vs PIM: A direct comparison
Data structure
Excel: A table-based structure with no clear relationships
PIM: Structured data models with clear relationships
Variations
Excel: Difficult to visualise and confusing
PIM: Clear parent-child structures
Data maintenance
Excel: Multiple entries required
PIM: Centralised maintenance with automatic inheritance
Data quality
Excel: Prone to errors
PIM: Consistent and controlled
Integration
Excel: Manual exports
PIM: Automated interfaces
Scalability
Excel: Limited
PIM: Designed for large volumes of data


When should you switch from Excel to a PIM?
Switching from Excel to a PIM system is particularly worthwhile if:
- You manage many products or variants
- multiple sales channels are used
- Product data is updated regularly
- Supplier data must be integrated
- several people are working on the data
- serve international markets
In such cases, a PIM system leads to significantly more efficient processes and better data quality.
In summary, switching to a PIM is worthwhile if:
- more than 100–500 products can be managed
- multiple sales channels are used
- Product data is updated regularly
- Translations are required
PIM as a logical next step
Excel is often the first step into product data management.
A PIM system builds on this and expands the possibilities to include structured data models, automation and integration.
Unternehmen können ihre bestehenden Daten aus Excel übernehmen und in eine professionelle Umgebung überführen.


Manage product data efficiently with ComBinder PIM
ComBinder PIM offers a practical solution for companies wishing to transfer their product data from Excel into a structured environment.
The system enables:
- centralised management of all product data
- structured variant and attribute models
- Integration of BMEcat data
- Media management and multilingualism
- Integration with shops and other systems
Thanks to the free trial, companies can test ComBinder PIM risk-free and integrate it into their processes step by step.
Switch from Excel to PIM now
Organise your product data professionally and reduce the time and effort required to maintain it.
Get started with ComBinder PIM for free today and bring order to your product data.