PIM for retailers – making efficient use of product data
Händler müssen Produktdaten aus verschiedenen Quellen zusammenführen, strukturieren und in ihre Vertriebskanäle integrieren. Ein PIM-System hilft dabei, diese Daten zentral zu verwalten und effizient für den E-Commerce nutzbar zu machen.
Typical challenges for retailers
- Daten von verschiedenen Lieferanten
- Unterschiedliche Formate (BMEcat, CSV, XLS)
- Unvollständige oder inkonsistente Daten
- Significant effort required for shop maintenance
- Difficulties with variants
What a PIM does for retailers
A PIM system supports retailers in several areas:
Data integration
Product data can be imported from:
- BMEcat
- CSV
- XLS
Data preparation
- Structuring
- Enrichment
- standardisation
Central administration
All product data is managed in one place.
Data distribution
Products can be uploaded directly to online shops:
Benefits for retailers
1. Less manual work
Data is entered once and used multiple times.
2. Better product data
Structured content improves the presentation in the shop.
3. Faster listing
New products can go live online more quickly.
4. Consistency across all channels
Consistent data across all shops.
5. Scalability
More products without a significant increase in effort.
In practice: Retailers with multiple suppliers
A trader can:
- Import data
- organise centrally
- distribute across several shops
Why ComBinder is suitable for retailers
ComBinder PIM supports retailers by:
- flexible import functions
- simple data structuring
- Shop integrations
- Variant management
- free trial
Which retailers does this apply to?
- online retailer
- multi-channel retailer
- A retailer with many suppliers
- A company with an expanding product range
Conclusion
A PIM system enables retailers to manage product data efficiently and make the most of it in e-commerce.
